The Boston Licensing Board could decide tomorrow whether to let a restaurateur re-open McGreevy's with a new concept that is nothing like the sports-focused college bar the place was until the pandemic hit last year.
The new restaurant, tentatively and eponymously called A.T. O'Keeffe's after new owner Andrew Timothy O'Keeffe, will be a "chef-driven, sit-down scratch kitchen restaurant," featuring fresh, locally sourced food, attorney Andrew Upton told the Boston Licensing Board this morning. "We no longer want to be a college bar or a sports bar."
No longer a bar with a restaurant, the new place would be a restaurant with a bar, he said, adding the new places "well capitalized" investors will be spending $250,000 to $300,000 on "the refresh" of the formerly Sox-themed bar, one of a series of Boylston Street watering holes that shut down in the spring of 2020.
"It will be an upscale place to go with an upscale restaurant and upscale name," he said.
Still, he acknowledged that the new owners did discuss keeping the old name with McGreevy's majority owner and Dropkick Murphys musician Ken Casey. Ultimately, however, Casey said there were too many complications with the ownership of the name, he said. He added that O'Keeffe and Casey are still talking about Casey possibly helping with marketing the new place.
Nobody spoke against the proposal. The Neighborhood Association of the Back Bay voted to not oppose it, as long as the new place makes sure to keep any outside line that might form along the wall of the place, rather than letting people crowd Boylston Street.