$160 officially licensed Harvard Yard shirts not elitist, maker claims with straight face

The Crimson reports on a new line of preppy clothes that licenses the name "Harvard Yard" from the BU of Cambridge:

... He said that a line of prep clothing bearing a "Harvard Yard" name did not run the risk of being elitist. "I think it would be aspirational," he said. When asked about student criticisms, he said that the line "is not geared for students, and is not being marketed to students." ...